BLUE CROSS BLUE SHIELD OF TEXAS DONATES $30,000 TO AMERICAN DIABETES ASSOCIATION IN NORTH TEXAS

Blue Cross and Blue Shield of Texas (BCBSTX) recently donated $30,000 to the American Diabetes Association in North Texas to promote African-American and Hispanic diabetes education programs in the Dallas and Fort Worth areas.

“We are pleased to support the American Diabetes Association and its programs that raise awareness of the prevention and management of chronic disease,” said Margaret Jarvis, senior manager of Media & Public Relations, Blue Cross and Blue Shield of Texas.  “Our mission of promoting health and wellness provides special motivation to get involved in ADA initiatives that address the needs of those most at risk of getting diabetes, which includes programs directed specifically to African-American and Hispanic communities.  The collaboration is a win-win for everyone.”

The African-American program called Live Empowered includes educational workshops in which people learn to control or prevent diabetes. It also includes an awareness campaign in over 200 churches in Dallas and Fort Worth as well as a health and wellness tea for African-American women.

The Latino program called Por Tu Familia is a fun, activity-based, educational program within a series of nine, easy-to-understand workshops available in both English and Spanish. It includes Diabetes Days, which is held in 20 churches throughout Dallas and Fort Worth as well as a health and wellness fair called Feria de Salud.

Together, both programs reach over 100,000 African-Americans and Latinos in the metroplex.

Diabetes is a serious illness that affects Latinos and African Americans in disproportionate numbers: one in two ethnic minority children born today will develop diabetes in their lifetime. Diabetes is an incurable disease caused by the inability of the body to produce insulin or for cells to absorb it correctly.  As a consequence, abnormal levels of glucose accumulate in the body causing complications.  The complications of diabetes include kidney failure, heart disease, vision deterioration, and lower limb amputations.  Early diagnosis of diabetes helps to control glucose levels, and with the assistance of proper medical care, diet, exercise, insulin and oral medications, the complications of diabetes can be prevented or delayed.

As the largest, most experienced health care benefits company in the state, Blue Cross and Blue Shield of Texas continues to provide its members with high quality health benefit plans.  The company serves 4.6 million members in all 254 Texas counties, which includes employer groups, individuals and government units.  BCBSTX is well known for its broad range of traditional and consumer-directed health insurance products, including medical, pharmacy, dental, vision, and medical management/behavioral health services.

The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

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