Record Attendance for Blue Cross Blue Shield Feria de Salud

Over 1200 people attended the Blue Cross and Blue Shield of Texas (BCBSTX) Feria de Salud Saturday Sept. 20 at Kidd Springs Park in Oak Cliff. The event, hosted by the American Diabetes Association (ADA) and sponsored by Texas Health Resources, offered free health screenings, entertainment, education, healthy food and more to North Texans.


“The ADA’s Feria de Salud program, continues to be a very targeted community investment which can help us reach our goal to stem the rising tide of chronic diseases like diabetes in North Texas,” said Catherine Oliveros, Director, Community Affairs for BCBSTX.  “BCBSTX is pleased to sponsor this event through our Healthy Kids, Healthy Families grant program in order to partner with the American Diabetes Association to help prevent diabetes and improve the lives of all people affected by it.”


Over 600 people were screened for cholesterol, glucose, AIC, vision, foot problems and high blood pressure. Partner organizations and businesses provided the screenings and education for free. About 300 people attended classes covering food nutrition, dentistry, exercise and a healthy cooking.


Kiss 106.1 sponsored the stage and entertainment for the day, booking Latino pop singers like Dustin Cavazos and DJs Latin House Krew to keep up the festive mood.


Novo Nordisk sponsored the Family Fun Walk and delivered giveaways for those who trekked a half mile around the lake.

Vendors and non-profits lined the parks grounds showcasing information about products and services they had to offer. And the kids exercised on the rock climbing wall and various other activities.


The Feria wouldn’t have been possible without its title sponsor, Blue Cross Blue Shield, which brought Blue Bear along to partake in the festivities. Blue Cross and Blue Shield of Texas donated $45,000 to the American Diabetes Association to help educate at-risk populations about diabetes prevention and management.


The Feria de Salud’s Ceremony included a proclamation from Texas State Rep. Roberto Alonzo and an appearance from U.S. Rep. Mark Veasey.

“I’d like to thank all the hard work our committee members put into planning this event,” said Gina Perales Hethcock, director of communications and Hispanic outreach for the ADA.


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