Blue Cross and Blue Shield of Texas (BCBS) presented a $45,000 donation to the American Diabetes Association of North Texas (ADA) at their annual Feria de Salud Latino Health Festival this past Saturday Sept. 19 in Dallas. Quin Neal, senior executive director and Leonor Márquez, leadership board chair, accepted the check on behalf of the ADA from Catherine Oliveros, BCBS director of community affairs and the iconic Blue Bear.
Feria de Salud is also sponsored by Texas Health Resources (THR) and Novo Nordisk who were on hand to provide educational materials and resources for the more than 1,000 individuals who attended the event. BCBS also secured Little Joe y La Familia who performed live at the event. Community partners provided over 300 free health screenings as well as education classes and cooking demonstrations throughout the day. Gina Perales Hethcock, communications and Hispanic initiatives director, would like to thank all of the sponsors, exhibitors, volunteer and participants who participated and made this year’s event a success.