Your steps can help us win up to $500,000 on behalf of people with diabetes.
The American Diabetes Association® is one of three charities competing in Fitbit®’s FitForGood challenge. This means YOUR steps could help us win big to help Stop Diabetes®.
You can join in 3 easy steps!
1) Please visit www.fitbit.com/fitforgood. Sign up. Select the American Diabetes Association as your cause.
2) Put on your Fitbit Activity Tracker or use Mobile Track in the Fitbit app on your phone.
3) Start walking. You can walk anywhere, anytime—and every step you take between Nov. 9 and Nov. 20 will be in support of the Association.
The organization whose team has logged the most steps by 11:59 p.m. PT on Friday, Nov. 20, wins the step challenge and Fitbit’s first-place prize of $500,000. More good news: Everyone’s a winner in this challenge, because the charity coming in second will receive $350,000 and the third-place organization will be awarded $150,000. In other words, Fitbit is giving away $1 million, and your steps help decide where the money goes!
The donation from Fitbit will be used to help fund our innovative research, advocacy efforts and life-changing programs, such as summer camps for children with diabetes.
I hope you will lace up your walking shoes and join in this friendly competition for a serious cause. Your steps will make a big difference in the lives of the nearly 30 million Americans living with diabetes.
Let’s walk together!
Kevin L. Hagan
Chief Executive Officer