For American Diabetes Association Alert Day® on Tuesday, March 22, our national and local efforts created a surge of attention about prediabetes and how to prevent or delay the onset of type 2 diabetes.
A total of 35,800 Diabetes Risk Tests were taken this Alert Day, almost evenly split between the versions of the test available through diabetes.org and DoIHavePrediabetes.org, our national awareness campaign with the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the Ad Council. This represents a 23 percent increase in risk tests taken over last year’s Alert Day campaign.
The day’s two primary hashtags were widely used by the Association and its supporters on social media: #DiabetesAlertDay was used in 3,304 posts for 41 million social media impressions, while #prediabetes was used in 1,824 posts for 30 million social media impressions.
The wave of social media postings from our Thunderclap led to #prediabetes trending briefly on Twitter in the early afternoon, while high-profile contributions from Dr. Oz and other campaign supporters made #DiabetesAlertDay a trending topic on Facebook later in the day.
In addition to significant engagement through our social channels, the Association also received positive coverage via traditional media outlets. More than 500 platforms covered Alert Day, with 81 unique posts garnering nearly 600,000,000 views. Notably, Alert Day was mentioned on Yahoo!’s site three times, and an Association spokesperson was quoted in a minimum of 10 articles.
Also, if you missed last Tuesday’s The Dr. Oz Show and its program about our prediabetes awareness campaign and how to prevent type 2 diabetes, watch this short clip featuring National Board of Directors member Felicia Hill-Briggs, PhD, ABPP.
Thanks to all who helped intensify the buzz throughout Alert Day! Take a look at some market activation photos and stories below.