Alert Day – Results Are In!

For American Diabetes Association Alert Day® on Tuesday, March 22, our national and local efforts created a surge of attention about prediabetes and how to prevent or delay the onset of type 2 diabetes.

A total of 35,800 Diabetes Risk Tests were taken this Alert Day, almost evenly split between the versions of the test available through diabetes.org and DoIHavePrediabetes.org, our national awareness campaign with the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the Ad Council. This represents a 23 percent increase in risk tests taken over last year’s Alert Day campaign.

The day’s two primary hashtags were widely used by the Association and its supporters on social media: #DiabetesAlertDay was used in 3,304 posts for 41 million social media impressions, while #prediabetes was used in 1,824 posts for 30 million social media impressions.

The wave of social media postings from our Thunderclap led to #prediabetes trending briefly on Twitter in the early afternoon, while high-profile contributions from Dr. Oz and other campaign supporters made #DiabetesAlertDay a trending topic on Facebook later in the day.

In addition to significant engagement through our social channels, the Association also received positive coverage via traditional media outlets. More than 500 platforms covered Alert Day, with 81 unique posts garnering nearly 600,000,000 views. Notably, Alert Day was mentioned on Yahoo!’s site three times, and an Association spokesperson was quoted in a minimum of 10 articles.

Also, if you missed last Tuesday’s The Dr. Oz Show and its program about our prediabetes awareness campaign and how to prevent type 2 diabetes, watch this short clip featuring National Board of Directors member Felicia Hill-Briggs, PhD, ABPP.

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Thanks to all who helped intensify the buzz throughout Alert Day! Take a look at some market activation photos and stories below.

Alert Day a Great Success

Thank you to volunteers, sponsors and the media for getting the word out about American Diabetes Alert Day. We had radio and television interviews on Univision 23 in Dallas and WFAA ran a story on the evening news casts. We had partners share the message through Twitter, Facebook and LinkedIn. Thank you again from the Staff at ADA North Texas!

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Love musicals and fighting for a cause?

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You’re in luck!

From March 20-26 Dallas Summer Musicals will be selling tickets to “The King and I”, of which $1 will be donated to the American Diabetes Association to help find a cure. Simply purchase a ticket and use the code “DIABETES.”

Help celebrate Alert Day on March 24 and both the ADA’s and the DSM’s 75th anniversary.

The ADA will be setting up booths on certain nights, so stop by and see what we have to offer.

See you there!

American Diabetes Association Alert Day®

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Americans are urged to take the Diabetes Risk Test on American Diabetes Association Alert Day® and to share it with everyone they care about to find out if they are at risk for developing type 2 diabetes.

American Diabetes Association Alert Day® is a “wake-up call” asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes. This year, during the Association’s 75th anniversary, Alert Day will kick off on Tuesday, March 24 and continue through Tuesday, April 21. The 2015 theme is: Take it. Share It. Step Out.

The Diabetes Risk Test asks people to answer simple questions about their weight, age, family history and other potential risk factors for prediabetes or type 2 diabetes. Preventive tips are provided for everyone who takes the test, including encouraging those at high risk to talk with their health care provider, eating more healthfully and getting active. You can be part of the movement to Stop Diabetes®!

To get information about diabetes, take the free Diabetes Risk Test (available in English or Spanish) and join or start a Step Out team, visit us at diabetes.org/alert or call 1-800-DIABETES (1-800-342-2383). Walgreens is supporting the American Diabetes Association Alert Day efforts so you can also ask your local Walgreens pharmacist for a copy of the Diabetes Risk Test. So take the Diabetes Risk Test. Share it with everyone you know. And when you’re ready to get more active, join the Association and Step Out!

The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

Join Bill Firbi in celebrating American Diabetes Alert Day March 25!

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Bill Firbi has learned to control his diabetes through nutrition and walking. Last year, to help set goals, he signed up to walk in the Step Out: Walk to Stop Diabetes, an ADA fundraising event in Dallas. With Alert Day around the corner, Bill Firbi is urging people to know their risk and to sign up for Step Out. Staff at the ADA interviewed Firbi about his diabetes. Here is his story:

I was diagnosed in an emergency room while being treated for a back spasm.  The ER doctor decided to check my kidneys “just in case” and found my blood glucose level at 263. Can’t say it was a huge surprise.  I weighed 302 pounds, had a few relatives with the big D, and really had not taken care of myself for a long time.  It was still shocking and scary.

How has walking helped you?  

A big part of the changes I made was exercise.  I’m a veteran,  so at one point in my life my fitness levels were very high. Of course that was decades ago!  There was no way I could go into a full aerobic exercise program cold turkey.  Walking was easily available, required no money, and could be done at any time.  So I started walking around my neighborhood.  The first time I barely made it down my street and back!  It was a Texas summer so I walked every afternoon, increasing my distance a bit every time.  Because it was low impact, it did not feel like it was working, but then the soreness and weight-drop started.  Walking also gave me time to clear my head and work on my change plan.  My wife of 30 years also joined me and kept me company so it turned into quality time.

How were you able to lose so much weight?

An obvious step to my lifestyle change was changing the way I ate.  But this time it could not be like one of the dozens of diets I had tried over the years.  This time, it could NEVER change back to the way it was.  At home I went through all of our food, packaged what was salvageable for the food bank, and placed everything else in a large trash bag.  And out it went!  The next step was studying and planning how to eat.  Initially I web-searched and made a basic list of foods I selected to eat, went to the store and purchased one week’s worth of “changed” food.   I continued studying and adjusting my meal plan and exercise became a daily effort.  This change in diet and the frequent exercise soon resulted in pounds melting off.  Initially I lost 3-4 pounds a week; later it slowed down. Now I only lose 3-4 pounds a month.

 Why did you participate Step Out : Walk to Stop Diabetes last year and what did it meant to you?

One of the key drivers of change success is motivation.  In my case I decided to find a program that offered encouragement and help me set goals.  Step Out: Walk to Stop Diabetes did that.  The goal was to be ready to walk the three miles in three months.  I became active on the website while working on my online fundraising.  It was amazing to feel the support of my co-workers, friends, and family as they found out about this quest. They sent notes and encouragement as they contributed donations.  My family decided to form a team. They became “Bill’s Minions”, yellow hats and all!  We successfully completed the walk and had a great time!

Why are you starting early this year for Step Out and striving to be a Champion?

In 2013 I raised just over $1000. This year I want to beat that number.  I have also learned through the ADA community that many people with big D have a natural desire, even a need, to share what they know with others affected by the disease.  By raising funds through the walk, I do my small part to enable the guidance, priceless information, and emotional support the ADA provides to others as it has provided me during the very scary first days I was diagnosed.

 

Walgreens is Helping Out in a Big Way!

The American Diabetes Association is excited to announce that Walgreens is continuing their support for the Association as a National Strategic Partner. To kick off the collaboration, Walgreens will be conducting a pin pad donation campaign this November during American Diabetes Month®From now until Nov. 30, participate at your local Walgreens by donating $1, $2, $5 or $10 when you use a debit or credit card, and help raise critical funds for resources and educational programs in local communities.

In addition, as part of their renewed commitment to the Association, Walgreens will help the Association throughout 2014 to educate the public about risk factors for developing type 2 diabetes and provide support for tools and resources to help those with the disease better manage it. Walgreens will participate in the Association’s educational event, America Diabetes Association EXPO® and American Diabetes Association Alert Day®.